I share Michael’s philosophy of getting clear on who you are and your true calling.  Michael categorizes and labels your “personal brand” elements  a bit differently and expounds further, but the essence remains the same.  He calls it your “who and do what” statement, and your “why you do it” statement.

Read Full Article Here….

Here’s wishing you much joy and authentic living doing what you love!

Warmly,
Debby

AWARENESS: This is taking the time to determine who you are and what you are passionate about sharing/offering (and why), and specifically what you will be offering and the audience you plan to reach and support.

CLARITY: Being able to clearly identify IN WORDS (so it rolls off your tongue…or fingertips….naturally) this awareness.

DEFINE: Now clean up the message so you can memorialize it in every aspect of your marketing strategy (ALL your social media profiles should be consistent, too).

NOW GO: Make sure your message truly expresses who you are, what you offer, your vision…..and remember your website is home base (your audience should eventually get there to learn more and sign up to do business with you, etc.)!  Don’t forget the importance of a well thought out marketing strategy (all marketing venues you intend to express your message AND an action plan to follow)!

Warmly,

Debby

It seems for many (myself included at one time), this word actually brings up a negative response.  For a business owner whom cringes at this word, however, it is nearly business suicide.

I read the other day from a prominent business owner that there are two sides to business: service and marketing.  That a business owner must include time, focus, and effort to both sides of the equation.

So what does “Marketing” mean to you? Webster’s Dictionary defines it as, “the process or technique of promoting, selling, and distributing a product or service.” More cringes?  I’d like to suggest another definition, especially for us holistic business owners whom truly want to help others.  The old stereotype of slimy salesman is a real turn off.  So here goes:

Marketing is sharing with others who you are, what you have to offer clearly owning and sharing it’s and your value, with the intention to inspire and be of service to others.

Where many holistic business owners get “hung up” is being afraid of being too pushy (coming off as the “used car salesman, which obviously is not inspiring or being of service) or not themselves truly seeing their own worth and what they have to offer with enough value to truly put themselves out there and want to share their message and services passionately.

I encourage anyone whom fits this category to reconsider their definition of marketing, truly get in touch with their own sense of self worth and life’s purpose, and then decide to take inspired action to set up the business systems, organization, and structure to provide optimal service and share passionately (marketing) with others.

MY SOLUTION? Order all our entrees for the month, take one day to cook and store everything, and lickety-split – each day warm up a healthy, organic, fresh entree in 10 minutes or less! Practical solutions for a joyous life!!

Live in San Diego?? Check out Healthy Creations at www.HealthyCreations.com!

Here’s to hoping YOU, too, have one of those times today. Enjoy your day!

Warmly,

Debby

This is an awesome business tool!  Though it was designed for freelance writers, it is applicable to any service provider whom gets paid by project or hourly. It is a simple tool for you to play with.

Remember your hourly rate should always take into account factors like market demand, industry standards, skill level and experience - things that unfortunately we can’t put into a calculator!

Go to: http://freelanceswitch.com/rates/ (may have to copy into your browser directly) to determine YOUR hourly rate to reach your financial goals!