I share Michael’s philosophy of getting clear on who you are and your true calling.  Michael categorizes and labels your “personal brand” elements  a bit differently and expounds further, but the essence remains the same.  He calls it your “who and do what” statement, and your “why you do it” statement.

Read Full Article Here….

Here’s wishing you much joy and authentic living doing what you love!

Warmly,
Debby

According to this article, Personal Branding 101: How to Discover and Create Your Brand, “brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan.”

Your self-impression = How people perceive you

Now that you know what you want to do and have claimed a niche, at least in your mind, it’s time to get it on paper and online.  Check out some of these terrific ways for getting yourself “out there” and your brand known:

~ Online Business Card

~ Social Media Resume

~ Blog/Website (this site was built on Word Press)

~ Linkedin

And read on for more!

Happy Branding!

Warmly,

Debby

AWARENESS: This is taking the time to determine who you are and what you are passionate about sharing/offering (and why), and specifically what you will be offering and the audience you plan to reach and support.

CLARITY: Being able to clearly identify IN WORDS (so it rolls off your tongue…or fingertips….naturally) this awareness.

DEFINE: Now clean up the message so you can memorialize it in every aspect of your marketing strategy (ALL your social media profiles should be consistent, too).

NOW GO: Make sure your message truly expresses who you are, what you offer, your vision…..and remember your website is home base (your audience should eventually get there to learn more and sign up to do business with you, etc.)!  Don’t forget the importance of a well thought out marketing strategy (all marketing venues you intend to express your message AND an action plan to follow)!

Warmly,

Debby

Add Your Social Networking address  (icon link) to your email signature to establish more interaction with clients and share your services with others! Learn more from Mashable

This is a terrific “organic” marketing approach that shares about you, what you offer, and connects you to the vast social media network.

Warmly,

Debby