Tips to Develop Your Personal Brand
Posted by: | CommentsHere is a fabulous book by Michael Port, Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. It contains some of the most practical, actionable, and no-nonsense advice to authentically market yourself.
I share Michael’s philosophy of getting clear on who you are and your true calling. Michael categorizes and labels your “personal brand” elements a bit differently and expounds further, but the essence remains the same. He calls it your “who and do what” statement, and your “why you do it” statement.
Here’s wishing you much joy and authentic living doing what you love!
Warmly,
Debby
How to Discover and Create Your “Personal” Brand
Posted by: | CommentsA PERSONAL BRAND is really how you want to show up in the world and how you want to position yourself for success!
According to this article, Personal Branding 101: How to Discover and Create Your Brand, “brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan.”
Your self-impression = How people perceive you
Now that you know what you want to do and have claimed a niche, at least in your mind, it’s time to get it on paper and online. Check out some of these terrific ways for getting yourself “out there” and your brand known:
~ Blog/Website (this site was built on Word Press)
And read on for more!
Happy Branding!
Warmly,
Debby
Why Social Media Marketing Comes Last
Posted by: | CommentsHere’s a terrific article on the importance of doing the upfront ‘leg work’ before putting your message out on social media! As the article shares, social media AMPLIFIES your message……….if your message is unclear or confusing then you’ve just amplified it.
AWARENESS: This is taking the time to determine who you are and what you are passionate about sharing/offering (and why), and specifically what you will be offering and the audience you plan to reach and support.
CLARITY: Being able to clearly identify IN WORDS (so it rolls off your tongue…or fingertips….naturally) this awareness.
DEFINE: Now clean up the message so you can memorialize it in every aspect of your marketing strategy (ALL your social media profiles should be consistent, too).
NOW GO: Make sure your message truly expresses who you are, what you offer, your vision…..and remember your website is home base (your audience should eventually get there to learn more and sign up to do business with you, etc.)! Don’t forget the importance of a well thought out marketing strategy (all marketing venues you intend to express your message AND an action plan to follow)!
Warmly,
Debby
Business Marketing TIP: Add Your Social Media Icon To Email Signature
Posted by: | CommentsHere’s A Great Business Marketing TIP!~
Add Your Social Networking address (icon link) to your email signature to establish more interaction with clients and share your services with others! Learn more from Mashable
This is a terrific “organic” marketing approach that shares about you, what you offer, and connects you to the vast social media network.
Warmly,
Debby
FREE Intro Class – How To Set Up A Successful Holistic Business
Posted by: | Comments
Grow Your Business – Holistic Marketing
Posted by: | Comments
Biz Support Flyer
Posted by: | Comments
